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Gain Tackles ‘Stink! Stank! Stunk!’ with The Grinch

Limited-edition laundry duo includes two new scents in Grinchmas Cheer and Who-ville Sugar Sparkle.

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By: Lianna Albrizio

Associate Editor, Happi

His heart is full of unwashed socks with three words that best describe him: Stink! Stank! Stunk!

For Happi Top 50 Company P&G, there’s no better way to prove Gain‘s efficacy than teaming with The Grinch!

The holiday collection features two limited-edition scent experiences. Grinchmas Cheer is billed a fresh pine, sparkling mint and watery floral, available in liquid laundry detergent, flings and scent booster beads. Who-ville Sugar Sparkle contains notes of creamy vanilla, sweet shortcake and warm amber available exclusively in scent booster beads.

Key Products

Gain x Grinch Liquid Laundry Detergent in Grinchmas Cheer (available at mass retailers in stores and online);

Gain x Grinch Scent Booster Beads in both scents (available at mass retailers in stores and online); and

Gain x Grinch Detergent Flings in Grinchmas Cheer (available online at Amazon and Walmart.com).

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